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Tips to sell hair colour to every client : Hairdressing Articles
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Tips to sell hair colour to every client

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Tips to sell hair colour to every client

Postby chris the limey » 15 Jul 2007 10:54 pm

In the past, it was not necessary for most salons to have colouring specialists as this was a fairly limited field of hairdressing. But today\'s client is becoming increasingly colour conscious and aware of the different types and effects of colouring.
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Obviously, in smaller salons, there may not be enough work for a full-time colourist but there should be at least one person who specializes in colour even if they are employed in other work.



Nowadays, scope is so varied that attitudes towards hair colour have changed completely. When I began hairdressing, the majority of my work involved covering grey hair—now only 10% of my clientele have their hair coloured for this reason! Many salons are simply unaware of the potential profit from colouring.



Build on a small colouring service by starting with the ready \'grey\' clientele; use permanent colours, lifting the base colour one or two shades lighter and toning the grey to create a natural effect. The next step is to introduce permanent colours to the other clients. By using a colour two or three shades lighter than their base colour you can alter the tone drastically without much of a shade change. But, it is important to explain the necessity of returning to the salon every month for maintenance—pointing out the cost involved!



Then promote highlighting, which is ideal for the client who wants a new look without returning to the salon every three to four weeks. Of course, there will still be some clients who remain adamant that colour will damage the hair. In these cases, I would suggest semi-permanents, colour conditioners or herbal colours (notably henna) to achieve a beautiful sheen on the hair without a noticeable colour change. This reassures clients who are either frightened of colour themselves or whose husbands, boyfriends, etc., are worried about it. Semi-permanents are also extremely successful for introducing younger clients to colour.

It is important for the colourist to have a deep understanding with the stylist—you must work together, respecting each other\'s decisions. Colour will project the line of the style so the cut must be carried out first. This may seem obvious but I know of one case where a client with long hair was first given highlights, and then had her hair cut short resulting in a polka dot effect as the hair is finer towards the ends. The colourist sells colour by working closely with the stylist—this is a key relationship in determining the success of a tinting service.


Remember that you are a professional, so have confidence in your own ability to make decisions. Psychology plays an important role in selling colour—try to understand the client\'s personal feelings, making quite certain that you understand each other. If the intended colour is not included on the shade chart, use colours in magazines, ete., as a guide to the tone. Listen carefully to the client\'s ideas—you will probably be able to build on them. Always \'play it safe\'; if a client is just beginning to turn white, use a semi-permanent; if the hair is more white and she is losing her skin pigmentation, change to a permanent colour.


It was during my first year in hairdressing that I started to realize the huge potential of hair colouring; the problem does not lie in the products used, but in the individual knowledge of how to use them. The scope open to the hair colourist is so vast that it is impossible to learn everything—the most important thing is always being prepared to learn!
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chris the limey
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